

What My Ulta Shopping Spiral Taught Me About eCommerce Experience
I’ve been borderline obsessed with color analysis lately. Like many people, I’ve spent months trying to understand why some shades make me look alive and radiant… while others make me look like I need a nap. I’ve talked about this with basically everyone, and after a year of casually circling the topic, I finally decided it was time to go deeper. What I didn’t expect was that this very personal color journey would turn into a crash course in digital retail experiences, speci
3 days ago4 min read


Emotional Commerce: What Anima Mundi Herbals Reveals About Friction, Frustration, and Conversion
Some purchases are joyful. Some are impulsive. And some, like my Anima Mundi haul, are born from a place of complete physical and emotional exhaustion. After weeks of stomach flu, child sickness, and a household that felt like a rotating infirmary, I found myself deep in the Anima Mundi catalog, hunting for anything that would make us feel human again. What started as a practical search for immune support became a revealing look at how wellness brands can either empower overw
Nov 293 min read

















